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Vietnamese film theatres open up to Western fare…

March 15, 2010

…yet the most popular films during Tet (the Vietnamese new year) were local films.

This is the somewhat contradictory message from different reports on the movie theatres in Vietnam. The country got a new cinema law last october that has opened the door wider for movie imports, including movies such as Avatar and Transformers.

This is how it works: “It costs some tens of thousands of dollars to buy a film’s copyright and several thousand dollars for a duplicate, reports Sai Gon Giai Phong. A lot of duplicates are required to present films at several cinemas simultaneously. This was why Vietnamese audiences had to wait for weeks or months to watch new Holywood films.”

At the same time, the local film industry did well with recent releases with titles such as Princess and the Five Brave Generals Teaser and Never Look Back When Falling in Love. Read the two reports here and here.

And while we are at it, a celebration to honor Vietnamese films was held in Hanoi.

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